The music landscape is changing fast — and so are the ways artists and producers earn from their craft. Streams, syncs, shows, merch, fan subscriptions — it’s no longer about a single hit, but about building a steady, recognizable presence. The key? Consistency.

In 2025, artists who release regularly and keep listeners engaged between drops are the ones growing fastest. With so many new songs uploaded to Spotify every day, long gaps between releases can mean starting over each time. A steady release rhythm keeps algorithms active and fans coming back.

The Power of a Steady Release Cadence

Frequent releases show both the audience and platforms that an artist is active. Spotify, for instance, tends to favor profiles that maintain momentum — each new song revives interest in earlier releases and builds stronger discoverability.

It’s not just about quantity, though. The challenge is balancing volume with quality. Many successful independent artists have learned to streamline their workflow: working with smaller, flexible teams, focusing on authentic material, and using modern tools to speed up production without compromising creativity.

A Real Example: Pesukone

A perfect case study of consistent growth comes from Badenstock’s Pesukone collective — 
a group of artists who have released new music every single Friday since January 2021.

Today, Pesukone has over 4,000 Spotify followers, more than 30,000 monthly listeners, and a catalog of 300+ songs, spanning everything from pop to rap to experimental electronic.

That kind of momentum doesn’t come from luck — it’s the result of a structured, relentless release cycle and collaboration among artists who share the same drive.

🎧 Listen to the Pesukone playlist on Spotify

Or, if you’re an artist ready to grow through consistency and teamwork:
👉 Apply to join Pesukone