Music Industry & Marketing

Summer Is Festival Season — Here Are the Best EDM Festivals in Europe and the USA Summer is the golden season for festivals. Long days, warm nights, massive stages, and thousands of people coming together for music — it does not get much better than that. For EDM fans, Europe and the USA offer some […]

5 ways how artists can afford to tour in modern times.                                                                                         

Artists Using AI Are Winning — Here’s Exactly How to Do It Without Losing Your Rights Artificial intelligence isn’t replacing artists — it’s quietly becoming the most powerful unfair advantage in music. The difference today isn’t talent alone. It’s how efficiently you create, release, and promote music. And right now, AI can multiply your output

TikTok and Algorithms Are Now Deciding What Becomes a Hit The way music becomes popular has fundamentally changed. Songs no longer “break” organically through radio, blogs, or even streaming platforms alone. Today, hits are increasingly engineered for algorithms — and TikTok is at the center of it all. The Shift: From Songs to Moments A

Why Consistency Is the New Currency in the Music Industry The music landscape is changing fast — and so are the ways artists and producers earn from their craft. Streams, syncs, shows, merch, fan subscriptions — it’s no longer about a single hit, but about building a steady, recognizable presence. The key? Consistency. In 2025,

How Big Is the Music Industry in 2025? Updated: October 1, 2025 The global music industry in 2025 continues to grow — but the growth is uneven across different segments (streaming, live, publishing, brand partnerships). Below is a snapshot of the market based on the latest available 2025 data. Key Figures Global recorded music revenues

Why community matters more than ever in music For decades, success in music was often measured by radio play, record sales, or chart positions. Today, the landscape looks very different. From our experience as a label, the most powerful force shaping an artist’s career is no longer just the song itself—it’s the community built around

How are songs chosen for Spotify’s Editorial Playlists? Spotify playlists fall into three categories: editorial (curated by Spotify’s staff), personalized (algorithm-driven), and user-made. Editorial playlists highlight hits, new releases, genres, or moods, similar to how radio DJs select tracks. Spotify’s curators, part of global editorial teams since 2014, act as “gatekeepers.” They use a mix

What’s shaping the Music Industry in 2025 – and how artists can take advantage As the music landscape rapidly evolves, artists and labels alike must stay ahead of the curve. In 2025, the industry is undergoing significant changes driven by technology, shifting audience expectations, and global trends. Here’s a breakdown of the key themes currently